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WHAT PEOPLE SAY
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New Scientist

"Offers some powerful insights into the art and science of getting people to do what you want... The book contains plenty of tricks to help you get your own way or turn around a sticky situation."

The Guardian

"The most interesting stories are the author's own vividly reported encounters with conmen or psychopaths... the latter not all Hannibal Lecters, but often charismatic types working in normal careers. I began to be sure that I had worked with a few."

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Time Out London

"After reading social influence expert Kevin Dutton's intriguing debut, the use of powerful persuasion techniques becomes apparent everywhere...the results presented in Flipnosis are truly fascinating."

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